Tuesday 28 May 2013

Boutique Lust: Pink Inc

When I walked into the opening party for new boutique, Pink Inc, I forgot where I was for a minute.



Was I in Paris? London? New York? Nay, I was in Canberra, witnessing the birth of a truly awe-inspiring space that is unlike anything we’ve seen here before.

Many Canberrans know the name Pink Inc, as for about a decade it resided across the road from it’s current locale and it has always been the go-to destination for high-end and exclusive Australian and International brands.




Yet as the bustling hive of Braddon is being re-developed and earning a reputation as being the hippest hub of Canberra, it was the perfect time for Pink Inc to re-launch and begin a new era. New shop, new vibe. Even more fabulous.

What a feast for the senses. There is inspiration at every turn.  On the walls, local artist Lisa T has created a whimsical flower garden and the embodiment of the Pink Inc woman.



Quotes from David Bowie and Marilyn Monroe line the walls and only the best flooring by Missoni creates a canvas to compliment the store.

Pink Inc has another fabulous quirk- a shoe and accessories nook filled to the brim with exquisite delights. It feels like your own private haven, the stuff from which dreams are made. Boots by Pedro Garcia. Pony hair stilettos by Kirrily Johnston. Bangles by Megan Park. Bags by Jérôme Dreyfuss and a sparkly clutch by Easton Pearson. Need I go on?

Not to be forgotten of course, are the clothes! Racks of delicious and dazzling designer threads by the likes of Romance Was Born, Easton Pearson, Josh Goot and ELLERY just to skim the surface.


 Pink Inc is world-class and from the clothes to the service to the surroundings, it feels like home. And a very fashionable one at that.

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